Carliff Rizal Carleel

AI-Augmented Performance Architect

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About Carliff Rizal

Carliff's Bio

Driven by a mission to build systems that unlock human potential, Carliff Rizal Carleel is a rare hybrid of ICF-certified coach, exited SaaS founder, and full-stack web developer. For over two decades, he has operated at the intersection of human psychology and technological systems, always seeking more leveraged ways to create impact.

His journey began in the world of personal development and corporate training, where he founded BAYU Success Trainings & Events and grew it into one of Sabah’s premier training providers.

He then transitioned into the tech world, founding the award-winning AI-powered communication platform YesHello, which he successfully exited in 2024 after securing major investment.

With a Professional Certificate in Machine Learning from Columbia University, Carliff is one of the few strategists who can genuinely bridge the worlds of human potential and artificial intelligence.

Today, as Director of MOVE Nation, he is scaling his life's work—building a "business school for fitness creators" that provides the integrated blueprint for success he wishes he'd had when he started.

As an AI-Augmented Performance Architect, he helps high-stakes leaders build their empires without sacrificing their souls.

Today, Carliff has synthesized his diverse expertise. With an ICF Coaching Certification, a Professional Certificate in Machine Learning from Columbia University, and now, skills as a full-stack web developer, he operates in a category of one as an AI-Augmented Performance Architect.

He works with high-stakes leaders—tech founders, C-level executives, and expert coaches—to install the operating systems of elite performance.

In his current role as Director of MOVE Nation, he is bringing this comprehensive vision to the fitness industry, leading a platform designed to empower a new generation of creators.
He is building the systems that will allow them to scale their impact and achieve financial freedom, creating the very opportunities he fought to create for himself. His journey has come full circle, from building himself as a Pillar for his family to now helping others build empires of their own.

Awards

A Legacy of Excellence: Awards and Recognitions

Throughout his dynamic career, Carliff Rizal has earned numerous awards and recognitions that highlight his excellence in both business technology entrepreneurship. These accolades underscore his ability to lead, innovate, and consistently turn visionary ideas into successful ventures.

Early excellence in BusinessEarly in his career, Carliff's outstanding performance as a coach and trainer was recognized with several major honors from the global business coaching franchise ActionCOACH. These awards cemented his reputation for building high-performing teams and successful business frameworks.

ActionCOACH Hall of Fame (2009):
An induction recognizing his significant contributions and success within the Unit Trust industry.ActionCOACH Malaysia Business of the Year (2008):
Awarded for demonstrating outstanding business growth and leadership.Best Team Award (2007):
A testament to his ability to build and mentor successful teams.

Recognition in Entrepreneurship and TechnologyAs a "Multi-Award Winning Entrepreneur," Carliff has received acclaim for his ventures, which have been celebrated for their market leadership and innovation.
BAYU Success Trainings & Events: Under his leadership, BAYU was widely lauded as "Sabah’s premier corporate training provider," a testament to its quality and impact in the region.YesHello: His tech startup, YesHello, was recognized as an "award-winning leader in chat-based sales solutions for SMEs." The company was also a finalist in prestigious innovation competitions, including the Top In Tech Awards in 2022.

Startup Acceleration and Investment SuccessA significant milestone in his entrepreneurial journey was the validation of his tech startup, YesHello, by leading institutional programs. This success highlights his skill in navigating the competitive startup ecosystem and securing strategic growth opportunities.MRANTI Global Accelerator Programme: Successfully completing this program provided YesHello with invaluable mentorship, network access, and a crucial seven-figure follow-on investment, underscoring the credibility and high-growth potential of his venture.

Carliff Rizal Carleel's career began not in code, but in coaching. He established himself in the professional training and development industry, earning multiple awards as an affiliate of the global business coaching franchise ActionCOACH and building a reputation as a speaker and consultant.

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